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Microsoft Universal Event Tracking (UET) is the tag used by Microsoft Advertising for conversion tracking and remarketing audiences. With UET Consent Mode, the tag adjusts what it tracks based on the visitor’s consent. When the integration is enabled, CookieChimp calls UET’s consent API (uetq.push('consent', ...)) automatically as the user’s preferences change.

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Prerequisites

  • A Microsoft Advertising account with a UET tag installed on your site.
  • A category or service in CookieChimp that represents advertising consent (most accounts map this to the marketing category or a Microsoft Ads vendor).

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How do I enable it?

1

Open the Integrations page

Go to Integrations in your CookieChimp dashboard and find the Microsoft UET Consent Mode card.
2

Toggle it on

CookieChimp will push consent state to UET on page load and whenever the visitor updates their choices.

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How do I verify it’s working?

  1. Open your site with browser DevTools open on the Network tab and filter for bat.bing.com.
  2. Decline advertising consent — no requests to bat.bing.com should be sent (or they should be sent with ad_storage=denied).
  3. Accept advertising consent and reload — UET requests should now fire with consent granted.
  • Enable Debug mode from the CookieChimp dashboard and check the browser JS console for errors.
If you encounter any issues or need further assistance, please reach out to us via our chat.