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Google Consent Mode lets Google’s tags (Google Analytics 4, Google Ads, Floodlight, and others) adjust their behaviour based on the visitor’s consent. When the integration is enabled, CookieChimp updates Google’s consent state automatically as the user accepts or rejects categories and services. If you’re using Google Tag Manager, follow our full Google Tag Manager guide — it covers Consent Mode plus how to gate individual tags on specific vendors.

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How do I enable it?

1

Open the Integrations page

Go to Integrations in your CookieChimp dashboard.Enable Google Consent Mode
2

Toggle Google Consent Mode on

CookieChimp will start pushing consent state to the dataLayer using Google’s gtag('consent', ...) API on page load and whenever the user updates their choices.
GTM supports 7 default consent types. CookieChimp maps them to your categories as follows:
CookieChimp Category IDGoogle Consent Type
essentialfunctionality_storage, security_storage
marketingad_storage, ad_user_data, ad_personalization
analyticsanalytics_storage
personalizationpersonalization_storage
When a user opts in to a category — or to a specific Google service in that category — the linked Google consent type flips from denied to granted (and vice versa). CookieChimp also pushes the consent state of individual services. For example, granting consent to a service named “Google Analytics” sets that vendor’s state to granted, which lets you gate a tag on the specific vendor rather than the whole category. See the GTM guide for how to wire this into a tag.
  • Enable Debug mode from the CookieChimp dashboard and check the browser JS console for errors.
If you encounter any issues or need further assistance, please reach out to us via our chat.